Designed Georgia's first VOD platform end-to-end, led the research, and built the design system that powers it. Took GPB from legacy broadcaster to digital-first, now at 445K registered users averaging 3h 34m of engagement.

Designed Softr's account-level organization and permissions system. A three-tiered model drove roughly 100 new workspaces, 200 collaborators, and 150 guests in the first week.

Redesigned Georgia's decade old top-10 marketplace end-to-end. The new listing flow lifted sellers by 28%, and a unified design system cut production time 30-40%.

Redesigned Abound's web app and loan flow. Application completion rose from 47% to 68%, and time to complete dropped from 14 minutes to 8.

Optimized user feedback architecture and transitioned the platform to a responsive, dark-mode interface with precision.

Developed product concepts through collaborative workshops, high-fidelity wireframing, and art direction for dual-sided educational dashboards.